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Website Analytics

Analytical website reporting has a vital role in your marketing goals.  Website analytics will show you, among other things, areas that are working well and those that need improvement – providing knowledge to gain a better return on your investment.

Website analytics will answer questions like:

  • What keywords do visitors use to find your site?
  • What is the geographical location of visitors?
  • How do unique visitors compare to returning visitors?
  • What pages are driving visitors away?
  • How many conversions are lost prior to being completed?
  • What ROI is a Pay Per Click campaign providing?

Think of website analytics like the tests doctors perform on their patients to accurately diagnose the problem. Analytics tell you as much about your website and marketing tactics as a single blood test can tell a physician.

Sure, you could make guesses as to why there aren’t enough website sales and you could try a bunch of different remedies for the problem, but this is a wasteful method because you would be spending valuable time and money experimenting with various solutions, when you haven’t even identified the problem.

It’s far more efficient to identify the problems first, through website analytics, and then go about resolving them.

Boost ROI With Google Analytics

Are you using Google Analytics to increase conversions and boost your ROI? If not, you’re missing out on valuable information about your site’s visitor behavior, traffic sources, and marketing campaign tracking.

Learn how you can harness the power of robust web analytics within an easy to use and understand control panel for free! That’s right – Google Analytics is a free service. So, don’t waste another minute. Find out what’s going on in your website today.

Analytics Workshops

We offer web analytics workshops for businesses of all sizes. Usually in just a couple of hours, you will have the knowledge to best measure your website's performance.

You will learn:

  • How to implement and activate analytics on your site
  • How to read the analytical data
  • Statistical jargon and what it means for your site
  • How to track Pay Per Click campaigns with analytics
  • How to monitor affiliate sales
  • Track email campaigns and their effectiveness
  • How to take the information from analytics and increase traffic and conversions

Website analytics is your report card showing you how well your site is performing in the market. How does it compare to your competitor’s sites? Are you doing a good job of branding your site and your company name? Are visitors typing in your domain name or do they always follow a link?

These are important questions that you should know the answers to. And, when you can answer them, you are on your way to improved search engine rankings, better email campaigns, more cost effective pay per click campaigns, and better converting sales pages!

To discuss HPD's services in more detail or to request a proposal, call us now on +617 3200 1100 or use our contact form and a representative will call you shortly.

 
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