Web Development

Web development refers to all the non-design aspects of the building of a website. HPD will look at your overall Internet presence and provide you with advice and assistance that offers long-term benefits.

Lay a solid foundation

In order to appropriately development your website, firstly we require an understanding of what you need:

1. Static brochure website – is an informational website for businesses that have product or service information that rarely changes.
2. E-commerce website – also known as online commerce or online store, involves buying, selling, marketing and promotion on the Internet.
3. Database-driven website – stores and presents information to meet the needs of each user – your target audience are offered customised information, products and services, while you can choose, compare and change information easily. 

Use appropriate tools

Depending on the above information, HPD has a 6-step plan for your web development:

1. Consultation to decide your website’s purpose, requirements and optional elements, database needs, graphic design, and discussion of your target audience and important key words.
2. Analysis of your website’s target audience and the appropriate keyword phrases to optimise your search engine ranking.
3. Design specifications for your website will be decided and you will be provided with a range of mock-up designs to choose from. If your site is database-driven, your site’s flowchart will be revised.
4. Execution involves complete programming, with alignment of your site's agreed structure and coding style. Web development coding includes client-side coding usually encompassing layout and design, as well as server-side coding which covers your website's functionality and backend systems.
5. Promotion will ensure greater visibility and accessibility for your target audience as we manually submit your website to the major search engines. Search engine optimisation is critical – if your target audience can't find you, they can't do business with you.
6. Improvement of your website is vital. Through monitoring and evaluation, your website will receive fresh page updates to maximise search engine potential and target audience return.

You will have the opportunity for input throughout the entire web development process to ensure your website meets your business needs.

Build security and success

Security measures must be integrated into your web development to reduce the risk of unauthorised access and practice. HPD will assume testing of your web applications before it is released, preventing against such harmful acts.