Pay Per Click

Pay Per Click (or PPC) is a type of online marketing which involves paid placement of targeted ads in search engines. The cost for this advertising can range from a few cents per click to a couple of dollars per click, depending on the competitiveness of your targeted keywords.

Your PPC campaign will give you:

Immediate results
Highly targeted visitors
Pay only for visitors
Work within a set budget

For those venturing out into Pay Per Click Advertising, it can be a very scary experience because of all the unknowns. New advertisers frequently start advertising without the skills or knowledge necessary to launch a successful PPC campaign and can end up spending thousands of dollars in days with very little return. PPC can be very cost effective when done properly with professional oversight.

What many newcomers to Pay Per Click don’t know is that a campaign’s quality score (a rating given by the search engines indicating how relevant your keywords, ads, and landing pages are to one another) can make or break a campaign. This quality score determines your ad’s positioning, the amount you pay per click and the amount of times your ad is shown – if at all.

If your quality score is high, then you can rank higher and be shown more often than competitors with lower quality scores, all while paying less money. This is how the true PPC professionals make the most money for their clients.

Another mistake commonly made by new Pay Per Click advertisers is they think they can set up a ad campaign and forget it. While it’s true that you don’t need to turn it on or off or do anything manually to make it run, you do need to be constantly monitoring the results, you must understand the statistics provided, and be able to make changes as needed.

Markets change whether it’s the time of year, the time of day, or a high season like the holidays. PPC professionals know they must change their ad’s message, the key phrases used, and the bid amount for each key phrase. You can learn the ins and outs of PPC on your own, but there is a significant learning curve, which usually chews up most ad budgets rather quickly.

PPC management can help to increase quality traffic, reduce your costs and improve your conversions to ensure you are gaining the maximum return on investment (ROI).

A managed Pay Per Click campaign will provide you with:

In-depth keyword research
Proper bidding to achieve the best positioning for the least amount per click
Landing page analysis
Analysis of results and cost effectiveness
A/B split testing on ads, landing pages, and keyword phrases

Pricing for your Pay Per Click managed campaign consists of a setup fee plus a 10% fee of your monthly ad budget. There are no long-term contracts to sign, allowing you to easily cancel at any time.

To discuss HPD's services in more detail or to request a proposal, call us now on +617 3200 1100 or use our contact form and a representative will call you shortly.




	Pay Per Click Pay Per Click (or PPC) is a type of online marketing which involves paid placement of targeted ads in search engines. The cost for this advertising can range from a few cents per click to a couple of dollars per click, depending on the competitiveness of your targeted keywords. Your PPC campaign will give you: Immediate results Highly targeted visitors Pay only for visitors Work within a set budget For those venturing out into Pay Per Click Advertising, it can be a very scary experience because of all the unknowns. New advertisers frequently start advertising without the skills or knowledge necessary to launch a successful PPC campaign and can end up spending thousands of dollars in days with very little return. PPC can be very cost effective when done properly with professional oversight. What many newcomers to Pay Per Click don’t know is that a campaign’s quality score (a rating given by the search engines indicating how relevant your keywords, ads, and landing pages are to one another) can make or break a campaign. This quality score determines your ad’s positioning, the amount you pay per click and the amount of times your ad is shown – if at all. If your quality score is high, then you can rank higher and be shown more often than competitors with lower quality scores, all while paying less money. This is how the true PPC professionals make the most money for their clients. Another mistake commonly made by new Pay Per Click advertisers is they think they can set up a ad campaign and forget it. While it’s true that you don’t need to turn it on or off or do anything manually to make it run, you do need to be constantly monitoring the results, you must understand the statistics provided, and be able to make changes as needed. Markets change whether it’s the time of year, the time of day, or a high season like the holidays. PPC professionals know they must change their ad’s message, the key phrases used, and the bid amount for each key phrase. You can learn the ins and outs of PPC on your own, but there is a significant learning curve, which usually chews up most ad budgets rather quickly. PPC management can help to increase quality traffic, reduce your costs and improve your conversions to ensure you are gaining the maximum return on investment (ROI). A managed Pay Per Click campaign will provide you with: In-depth keyword research Proper bidding to achieve the best positioning for the least amount per click Landing page analysis Analysis of results and cost effectiveness A/B split testing on ads, landing pages, and keyword phrases Pricing for your Pay Per Click managed campaign consists of a setup fee plus a 10% fee of your monthly ad budget. There are no long-term contracts to sign, allowing you to easily cancel at any time. To discuss HPD's services in more detail or to request a proposal, call us now on +617 3200 1100 or use our contact form and a representative will call you shortly.
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