Optimisation Methods

You will find that our search engine optimisation methods are always ethical and remain on the right side of the rule book when it comes to search engine's guidelines. We will never use spamming techniques or knowingly make an adjustment that could see a site banned from any index.

Keyword Research

Targeting the right keyword phrases is vital for your optimization process to succeed. Discovering relevant and realistic keyword phrases is done firstly through brainstorming and then followed by keyword research. The goal is to compile a list of keywords that:

• potential visitors use when searching for your products and services
• return a beneficial number of results each month among the search engines
• are not too competitive that the effort to gain rankings outweighs the desired result

From the list of possible keyword phrases generated by brainstorming, site analysis research is carried out using a variety of tools and online services, to expand on the initial terms. Starting with 20 keywords through brainstorming, a list totaling 100 or more keyword phrases is quite likely. This expanded list is analysed for the frequency of use in the search engines, the number of results given and the keyword competitiveness.

Site Analysis can be assembled into two distinct areas:

• Competitive Site Analysis
  • Targeting the best possible keyword phrases puts you on the right track for a successful optimisation outcome.  But knowing how your competitors have achieved their top rankings puts you one step ahead.
  • Your competitive analysis report will include:
    • an overall snapshot for each keyword phrase, which will detail how competitive each keyword phrase is and how well optimised your competitor’s site is for that keyword phrase
    • link analysis of the top 5 ranking sites for each keyword phrase
• Your Site Analysis
  • Similar to your competitive analysis, only approached from the opposite end - looking for areas of improvement on your web site. Recommendations might include:
    • improving your navigation structure
    • removing unneccesary code that is basically a waste of space
    • detailing issues such as compatibility, links and structure, searchability or style and consistency

Site Optimisation

Optimisation is the process of expanding the quantity and quality of traffic to your web site from search engines through natural or organic search results. Achieving top 10 rankings is essential to gain maximum benefit from your keyword phrases.

The optimistion process includes:

• On site optimisation
  • Title, description, keywords
  • Alt tags with keywords
  • Heading and strong tags
  • URL structure
  • Internal linking
  • Inclusion of a sitemap
  • Text navigation throughout the site
  • Custom 404 error pages
• Off site optimsation
  • Keywords in external links
  • Link building

Search Engine Submission

Your initial site and any modified or additionally created pages are manually submitted to each search engine that is being monitored.

Monitoring Rankings

You will receive a Search Engine Ranking Report each month, which details the current ranking of your keyword phrases among the search engines.