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Google Analytics

Google Analytics traffic sources overviewBoost ROI with Google Analytics

Google Analytics is one of the best website traffic statistics programs available – and the best part is it’s absolutely 100% free! Why spend hundreds of dollars on a website statistics program when you can get detailed, reliable analytics at no cost.

First Rate Analytics

Google Analytics provides every detail you’d ever want to see and then some. You can see Visitor reports including how many visits, page views, what browsers were used, what countries visitors are from, new vs. returning visitors, and the time they spent on your site. You can even gain insight on which pages visitors are leaving from. This one piece of information can tell you which pages to improve and increase your conversions.

You’re given information about every traffic source to your website. You can see how much traffic each search engine is bringing you in both organic and paid listings, and what keywords people are using to find you. You can see which backlinks are driving the most traffic.

Built for Beginners

The Google Analytics interface is simple and intuitive. A simple web-based control panel allows you to login and view any report instantly. Colourful graphs and pie charts share vital information in an easy to understand manner.

Adwords-Ready

If you have pay-per-click campaigns through Google Adwords, Google Analytics can be accessed directly through your Adwords control panel. This seamless integration between marketing and reporting helps you calculate ROI metrics without ever having to import or export data.

All Marketing Campaign Tracking

Google Analytics can track all your marketing campaigns regardless of whether it’s Yahoo or MSN pay-per-click campaigns, newsletter subscriber campaigns, or any other type of marketing you’re conducting on your site. This makes search engine optimisation results obvious. You can see what your ROI is for every type of marketing you perform.

This powerful tracking is where Google Analytics is leaps and bounds ahead of the competition. You can test and tweak campaigns to achieve the optimum results.

Secure

Although your web analytics are available on the web, Google takes extra precautions to safeguard your private information. Your business’ website stats will remain private and secure at all times.

Google Analytics is simple to integrate within your website, and can be done by HPD for a small fee. If you’re not using Google Analytics, you’re missing out on the reporting you need to increase conversions and move your business forward.

To discuss HPD's services in more detail or to request a proposal, call us now on +617 3200 1100 or use our contact form and a representative will call you shortly.

 
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